Sporting Goods

Client: Princeton TeC, Trenton, N.J.
Product Promoted: Dive light
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Nevada Bob's, Reno, Nev.
Products Promoted: Various golf companies and their products
Objective: To use interactive video to promote top-quality brands of golf accessories to enhance the shopping experience and improve store traffic.
Construction/Materials: ViewScan, a video on-demand playback system, features a compact steel module, high-fidelity stereo speakers, and a large touch-sensitive graphic area with buttons for thirteen golf products.
P-O-P Company: Telescan Systems Inc., Burlingame, Calif.

Diverse market plays catch-up in merchandising game

Client: Winchester Division of Olin Corp., East Alton, Ill.
Product Promoted: Ammunition
Objective: To encourage the movement of ammunition from behind the counter to the sales floor.
Construction/Materials: Vacuum-formed base and trays, steel, acrylic and screen printing
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.

Client: Prince Sports Group Inc., Bordentown, N.J.
Products Promoted: Golf clubs
Construction/Materials: Metal, vacuum-formed base, fabric banners, lenticular logo oval
P-O-P Companies: DCI Marketing (display), Milwaukee; National Graphics Inc. (display oval), Brookfield, Wis.

Client: Burton Snowboards, Burlington, Vt.
Products Promoted: Burton snowboards, boots, bindings, bags, outerwear thermal layering, socks and gloves
Objective: To establish a strong retail presence and generate sales among the brand's Generation X consumers.
Construction/Materials: Powder-coated metal, masonite, injection-molded plastic, metal-laminated board, lithography
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Callaway Golf, Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To create better visibility in golf shops.
Construction/Materials: Modular base units, gray and white polystyrene, lightbox, television tower with TV and VCR, interchangeable graphics, acrylic brochure holders
P-O-P Company: New Dimensions Research, Melville, N.Y.

Client: Spalding Sports Worldwide Inc., Chicopee, Mass.
Products Promoted: Golf clubs
Objective: To educate the customer about the clubs' technology, pro tour presence and custom fitting as well as reduce customer intimidation when buying a golf club.