Sporting Goods

Client: Taylor Made Golf Co., Carlsbad, Calif.
Products Promoted: Golf clubs
Objective: To introduce and highlight a new product while educating the consumer about the importance of properly fitting children with the correct size clubs. The fixture also provides a fitting chart, an educational video and related accessories.
Introduction: April 1998
Construction/Materials: Melamine-coated particleboard and wire-formed club holders
P-O-P Company: Showtime Enterprises Inc., Paulsboro, N.J.

Product: Hockey wheels
Number of displays: 300
Distribution: Hockey equipment retailers
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated metal (frame and support); heavy cardstock (insert card)
This countertop unit provides customers with a catalog of information about Elasco's new Red Star line of hockey wheels.

Client: Princeton TeC, Trenton, N.J.
Product Promoted: Dive light
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Nevada Bob's, Reno, Nev.
Products Promoted: Various golf companies and their products
Objective: To use interactive video to promote top-quality brands of golf accessories to enhance the shopping experience and improve store traffic.
Construction/Materials: ViewScan, a video on-demand playback system, features a compact steel module, high-fidelity stereo speakers, and a large touch-sensitive graphic area with buttons for thirteen golf products.
P-O-P Company: Telescan Systems Inc., Burlingame, Calif.

Diverse market plays catch-up in merchandising game