Sporting Goods

Design Display Group Inc.
Binocular On Counter Display
Minolta Corp.

Product: Eyewear retainers
P-O-P company: Western Cabinetworks Inc. (manufacture), Belgrade, Mont.; Questech (logo), Middlebury, Vt.
Distribution: Specialty and sporting goods stores
Introduction: November 1996
Duration: Permanent
Construction: Wood, metal
A triangle of chain link fencing bestows an urban attitude on Croakies' 23-inch-high unit promoting World Cords in sporting goods and specialty stores.

Concept Designs
Rollerblade Inline Skate Display
Rollerblade Inc.

Client: Nicklaus Golf Equipment Co. L.C., West Palm Beach, Fla.
Products Promoted: Golf clubs
Objective: To provide a display that consumers can interact with to educate themselves about the product.
Construction/Materials: Metal and plastic
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.
The central component in this $4,000 display from Nicklaus Golf Equipment is a computer monitor, touchpad and CD ROM built into a clubhead-shaped 'pod.'

Medallion Associates
The Game Doesn't End Holder
NBA

Product: Eyewear retainers
P-O-P company: Western Cabinetworks Inc. (manufacture), Belgrade, Mont.; Questech (logo), Middlebury, Vt.
Distribution: Specialty and sporting goods stores
Introduction: November 1996
Duration: Permanent
Construction: Wood, metal
The 12-pound countertop display features 16 hooks in a circular presentation. The unit's metal mesh structure is allowed to rust naturally. Croakies' new metal composite logo is mounted onto two sides of a hardwood header measuring 10 inches wide.

Client: SMZ Advertising/The Michigan Lottery
Product(s) Promoted: The Big Game lottery
Producer: Continental Identification Products Inc.
Location: Sparta, Mich.
Distribution: Supermarkets, c-stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996