Sporting Goods

As younger players, advanced equipment technology and new manufacturers arrive on the scene, golf products P-O-P must meet the needs of the sport's changing retail face

Product: Sport radar
Number of displays: 2,000
P-O-P companies: Craftwell Containers (manufacture), Rexdale, Ontario; D-Zign SAB (design), St. Laurent, Quebec
Distribution: Sporting goods stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
A corrugated floorstand conveys the speed and action of sports to athletes interested in clocking the speeds at which they hit balls and pucks.

Manufacturer: Rawlings Sporting Goods
Products: Rawlings sports equipment
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: Sporting goods stores, retail outlets
Construction/Materials: The face of the backlit sign is reverse-printed using translucent inks on clear acrylic, frame is constructed of decoratively wrapped wood molding, back contains the fluorescent lighting fixture and is vacuum formed in-house using black styrene
Introduction: January 1997

Manufacturer: Titleist & Foot-Joy Worldwide
Products: Golf shoes, golf gloves and socks
P-O-P company: Resources in Display Inc., Cranford, N.J.
Distribution: Pro shops, golf stores (both on- and off-course), mass merchants
Construction/Materials: Wood, wire, metal, styrene
Introduction: April 1997

Manufacturer: Titleist & Foot-Joy Worldwide
Products: Golf gloves
P-O-P company: Resources in Display Inc., Cranford, N.J.
Distribution: Pro shops, golf stores, mass merchants
Construction/Materials: Wood, wire, metal and styrene
Introduction: April 1997

Manufacturer: Tommy Armour Golf
Products: Ti 100 irons
P-O-P company: Marketing Solutions Inc., Chicago
Distribution: On-course and off-course specialty shops, major retail stores
Construction/Materials: Powder-coated metal and perforated metal, acrylic signage
Introduction: October 1996

Manufacturer: Taylor Made Golf Co.
Products; Golf equipment
P-O-P company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Distribution: Golf stores
Construction/Materials: Wood cabinet, ABS face, fiberoptics, halogen lamp
Introduction: October 1996

Taylor Made forever changed the game with the creation of the Metalwood. Now it's rewriting the rules of golf merchandising.