Sporting Goods

Client: Nicklaus Golf Equipment Co. L.C., West Palm Beach, Fla.
Products Promoted: Golf clubs
Objective: To provide a display that consumers can interact with to educate themselves about the product.
Construction/Materials: Metal and plastic
P-O-P Company: Frank Mayer & Associates, Grafton, Wis.
The central component in this $4,000 display from Nicklaus Golf Equipment is a computer monitor, touchpad and CD ROM built into a clubhead-shaped 'pod.'

Medallion Associates
The Game Doesn't End Holder
NBA

Product: Eyewear retainers
P-O-P company: Western Cabinetworks Inc. (manufacture), Belgrade, Mont.; Questech (logo), Middlebury, Vt.
Distribution: Specialty and sporting goods stores
Introduction: November 1996
Duration: Permanent
Construction: Wood, metal
The 12-pound countertop display features 16 hooks in a circular presentation. The unit's metal mesh structure is allowed to rust naturally. Croakies' new metal composite logo is mounted onto two sides of a hardwood header measuring 10 inches wide.

AG Industries
Rawlings Ball Bin/Mini Bat Rack
Rawlings

Mark Novak & Assoc.
Odyssey Slimline Two-Sided Light Tower
Odyssey Golf

Somerville Merchandising
Services Lotto Playstand
Ontario Lottery Corp.

Product: Eyewear retainers
P-O-P company: Western Cabinetworks Inc. (manufacture), Belgrade, Mont.; Questech (logo), Middlebury, Vt.
Distribution: Specialty and sporting goods stores
Introduction: November 1996
Duration: Permanent
Construction: Wood, metal
Nearly 6 feet high, the two-sided floorstand measures 18 inches wide and 14 inches deep. Constructed of medium density fiberboard and solid hardwood, the unit's header can be changed from a mountain range to a sailboat to a powerboat depending on the season and the retailer.