Sporting Goods

Number of displays: 10,000 individual pieces, 2,500 skate holders, 72 floorstands
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Specialty skate and sporting goods stores
Introduction: March 1998
Duration: Permanent
Construction: Metal, paper
Fila is merchandising its new in-line skates with a burnished metal slatwall holder.

Heritage Frame & Glass Creations Ltd.
Tasco
Comments: A useful item -- a clock -- was selected for this P-O-P campaign in order to achieve widespread, long-term placement in a variety of stores. A distinctive, double-level mirror design was created to give the unit a high perceived value because it was also designed to serve as a vendor premium.

Formula Designs
Carbite Golf
Comments: The purpose of this display was to accentuate the special technology employed in a new type of putter. The heads up/heads down arrangement of the putters enables a customer to inspect the product, read the display's copy, and take home an informational brochure. Each display was fully assembled prior to shipping.

New Dimensions Research Corp.
Callaway Golf Co.

Concept Designs Inc.
Rollerblade Inc.

Product: Tic Tac Techron promotional game
Distribution: 5,300 Chevron stations
P-O-P company: Wunderman Cato Johnson, Chicago
Introduction: August 1998
Duration: Temporary
Signs were used to draw customers away from the gas pumps and into Chevron stations to play Tic Tac Techron -- a promotional game.

Product: Inline skates
P-O-P companies: Concept Designs (engineering, production), Mountain View, Calif.; Werkhaus Design (design), Seattle
Distribution: Sporting goods stores
Introduction: April 1998
Duration: Permanent
Construction: Powder-coated steel with a cast acrylic logo medallion
The new P-O-P from K2 Inline Skates promotes customer trial and can be used on slatwall, gridwall or as a freestanding unit.