Sporting Goods

Client: The State of Michigan Lottery, Lansing, Mich.
Products Promoted: "The Big Game" and "The Lotto" lottery games
Objective: To create a one-piece changeable counter mat so retailers can display the current jackpot where customers are making change.
Introduction: September 1998
Construction/Materials: Polycarbonate, rigid vinyl, foam backing
P-O-P Company: Continental Identification Products Inc., Sparta, Mich.

Client: Champs Sports, Bradenton, Fla.
Products Promoted: Major League Baseball licensed products
Objective: To promote Champs' "Free Trip to the World Series" sweepstakes with window banners, table tents and ballot boxes.
Introduction: September 1998
Producer: Medallion Associates Ltd., New York

Client: West Virginia Lottery, Charleston, W.Va.
Products Promoted: Powerball lottery tickets
Objective: The client needed a self-contained sign that could be easily updated with the Powerball payoff.
Introduction: October 1998
Construction/Materials: Extruded plastic signboard that holds spiral numerals and screen-printed inserts.
P-O-P Company: SemaSys Inc., Oklahoma City

Client: Tasco Sales Inc., Miramar, Fla.
Distribution: Mass merchants and independent sport optics retailers
Size of Run: 2,000
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Sports Equipment
Objectives: To launch a new line of binoculars and secure space for the line, while educating consumers on the features of the product and on the incentive of a free "countdown to the millennium" clock with a purchase.

Client: Hillerich & Bradsby, Louisville, Ky.
Distribution: Independent and retail chain sporting goods stores
Size of Run: 1,000
Producer: AG Industries, Cleveland
Division: Permanent, Sports Equipment
Objectives: To merchandise the product in a unique way with the barrel end up. The client wanted to highlight information about the technology behind these premium-priced bats on the display and be able to update or modify this information as technology and the product changes.