Sporting Goods

Manufacturer: Mizuno USA
Products: Miz Collection line of upscale golf equipment for women
P-O-P company: Visual Marketing Resources Inc., West Chester, Pa.
Distribution: Golf pro shops
Construction/Materials: All wood with plexiglass brochure holders
Introduction: January 1997

Manufacturer: Taylor Made Golf Co.
Products: Taylor Made golf clubs
P-O-P company: Santa Cruz Industries, Santa Cruz, Calif.
Distribution: Pro shops, golf stores, sporting goods stores
Construction/Materials: Polystyrene base applied to particleboard, high-impact styrene header, high-impact styrene and fir back, wire literature pocket
Introduction: August 1996

Manufacturer: MacGregor Golf
Products: Golf clubs
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Pro shops and golf stores
Construction/Materials: Powder-coated wire, four-color print and screen printing on graphic panels; header is screen printed on high-impact styrene
Introduction: April 1997

Manufacturer: Spalding Sports Worldwide
Products: Top-Flite Tour irons and Intimidator drivers (back side)
P-O-P company: Mechtronics, Stamford, Conn.
Distribution: Golf course pro shops, off-course golf equipment retailers
Construction/Materials: Steel tube frame; vacuum-formed base and header; hot stamped logo at base; litho-mounted chipboard header graphics; and fabricated plastic club locator wings
Introduction: January 1996

Manufacturer: Callaway Golf
Products: Big Bertha golf clubs
P-O-P company: DCI Marketing, Milwaukee
Distribution: Sporting goods outlets
Construction/Materials: Injection-molded ABS
Introduction: February 1996

Manufacturer: Spalding Sports Worldwide
Products: Golf balls
P-O-P company: Stone Display Group, Richmond, Va.
Distribution: Sporting goods stores, pro shops
Construction/Materials: Flexographic printed label laminated to corrugated
Introduction: April 1997