Ping Fixture Program
Client: Karsten Manufacturing
Producer: Trans World Marketing, East Rutherford, N.J.
Category: Metal/Wire - Toys/Sporting Goods/Recreational Products
Intended Length of Use: 2 years
Production Run: 4,000
Unit Cost Range: $100-$250
Comments: This program provides single- or multi-display options. A common tower and base, interchangeable brackets and add-on shelves allowed retailers to merchandise Ping's complete line. Accounts with the displays sold, on average, 75 percent more product than accounts without the displays.