Sporting Goods

Client: Worth Inc.
Producer: Frank Mayer & Associates Inc.
Comments: This four-sided display holds 72 bats, 16 fielder's gloves, 48 batting gloves and 12 equipment bags. The display holds $16,000 of product in a 40-inch by 40-inch footprint, which allows the client to create its own island and separate itself from the competition. Retailer response and sales projections continue to be positive.

Client: Tasco Sales, Miramar, Fla.
Products Promoted: Millennium Binoculars
Objective: To launch a new line of binoculars, the display was designed to secure space in case for the line while educating prospective buyers about the features of the product An incentive of a free "Countdown to the Millennium" clock was offered with a purchase.
Introduction: August 1998
Construction/Materials: Custom lacquer-finished MDF base with laser-cut "blue ice" acrylic product platform, cold formed, 20-point styrene, four-color process printed header

Client: The Ohio Lottery, Columbus, Ohio
Products Promoted: The Ohio Lottery
Objective: The Millennium collectible mirror was designed to build recognition for Ohio's games of chance. It can also be used as a premium or incentive item and was produced in limited numbers.
Introduction: December 1999
Construction/Materials: Selectively silvered mirror surface with four-color process printing and a decorated wood frame.
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

E-B Display Co.
Wilson Sporting Goods
Comments: The vacuum-formed display highlights hyper carbon tennis rackets made of the same materials used in the aerospace industry. The "space" theme peaks consumer interest and the attached brochures offer information on the racket technology. A key objective was versatility -- the unit can be used on a countertop or mounted on slatwall.

Pacific Custom Products
Kershaw Knives
Comments: This flexible merchandising rack is stackable, has storage available for back stock, and is constructed of stainless steel, giving it a high perceived value. It is also quite durable.

Lingo Manufacturing Co.
Divot Tech

AG Industries
Rawlings Sporting Goods
Comments: The VIC (Victoriaville) brand is new to the Rawlings family of products. The client was unable to use both the Rawlings and VIC logos on the shaft of the hockey stick, so this merchandising system played a vital role in connecting the brand with the Rawlings name.

Enough is enough, already...

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio