Sporting Goods

Apparel retailers want special treatment, so marketers are responding with displays that express the character of the store and the brand

Client: Nike Golf, Beaverton, Ore.
Introduction: November 2003
Size of run: 2,000
Producer: Black Cat Productions, Hillsboro, Ore.
A famous quotation from the 1960s appears behind the last box in each row of this golf ball shipper.

Client: Nike Golf, Beaverton, Ore.
Size of run: 2,000
Producer: Black Cat Productions, Hillsboro, Ore.
This teaser unit launched prior to the official Slingshot iron launch. Consumers could test out the 6-iron displayed.