Aqua Sphere Swim Center
Product: Swimwear and accessories
Number of displays: 500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Swim shops and sporting goods stores
Introduction: April 2003
Duration: Semipermanent
Construction: Metal tubing, sheet metal, translucent plastic panels, wire grid
Display set-up: Vendor merchandisers or retail staff
Comments: A two-sided floorstand from Aqua Sphere collects a variety of its products into one location to provide more impact and brand identity for the company.