Sporting Goods

Client: Callaway Golf Co., Carlsbad, Calif.
Producer: Cormark Inc., Des Plaines, Ill.
Duration: Permanent
Size of Run: 1,300
Comments: The display for the traveling salesman: Callaway's sales staff carried this portable case from account to account. It unfolded into a counter unit for counters or nesting tables in any retail environment. Consumers could touch and feel the variety of items in the case. The valuable items were tethered for security.

Client: Tyr Sport, Huntington Beach, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: May 2003
Size of Run: 3,000
Comments: Its compact size enabled reps to carry up to eight of these displays -- with goggles in place for easy set-up -- to their accounts.

Client: Callaway Golf Co., Carlsbad, Calif.
Introduction: February 2004
Size of run: 500
Producer: Cormark, Des Plaines, Ill.
Shelves can replace the clubhead armatures to hold golf accessories.

Client: Callaway Golf Co., Carlsbad, CA
Introduction: March 2004
Size of Run: 585
Distribution: Golf pro shops
Dimensions (H x W x D): 6'6.9" x 2'9.4" x 51'
Weight: 99 lb.
Producer: Cormark, Des Plaines, Ill.
Each armature on this Callaway Golf display has five club head cradles that flip 180-degrees to accommodate either left- or right-handed clubs.

Product: HJC Helmets
Number of displays: 90
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Nationwide motorcycle, ATV and snowmobile dealerships
Introduction: September 2003
Duration: Permanent
Construction: Router-cut, 1/2-inch MDF; gray melamine cover; plastic edge bands; screenprinted header on 2-inch foamboard
Display set-up: Distributor/retail staff
This display from Castle Sales can showcase as many as 25 helmets. Customers can view them from the front and side.