Sporting Goods

This display supported the relaunch of historical Wilson Staff golf products, including clubs, balls, gloves and hats. About 2,400 of the modular, mobile units landed in pro shops and specialty shops in the U.S. and abroad during October.
Producer: The Carlson Group, Portland, Ore.

Specialized retailers look for interactive displays so they can continue to compete with mass merchants.

Product: Skateboarding shoes
Number of displays: 175
Producer: Display Boys, Irvine, Calif.
Distribution: Select skate shops
Introduction: May 2004
Duration: Four to six months
Construction: Plywood, metal rail, screenprinting
Display set-up: Retail staff
Comments: Retailers can use this Vans shoe bench as an in-store display highlight or customer "try-on" sitting area, or they take it into the parking lot for some feet-on use by skateboarder customers.

Nike Golf launched this floor unit to promote its Hybrid club, described as a "rescue club" that can bail you out of tough playing situations and rough. Five hundred of the displays rolled out this month.
Producer: MDPF, Santa Fe Springs, Calif.

Women's U.S. Olympic softball players on the header graphics are intended to attract young girls to this display for Worth backpacks, which have shoe pockets, bat sleeves and a softball pocket. The displays landed in Wal-Mart stores in mid-February.
Producer: U.S. Display Group Inc., Tullahoma, Tenn.