Sporting Goods

Client: Pride Golf Tee Co., Burnham, ME
Introduction: May 10, 2004
Size of Run: 1,000
Distribution: Golf pro shops
Dimensions (H x W x D): 18"" x 16.5" x 6.75"
Weight: 9 lb.

Client: Under Armour Performance Apparel, Baltimore, MD
Introduction: January 1, 2003
Size of Run: 1,200
Distribution: Sporting Goods Stores
Dimensions (H x W x D): 6' x 2' x 2'
Weight: 75 lb.
Producer: Display Systems Inc., Maspeth, NY

Client: Cascade Designs, Seattle, WA
Introduction: May 1, 2004
Size of Run: 430
Distribution: Sporting/Toy/Pet Stores
Dimensions (H x W x D): 6'8" x 5'1" x 3'
Weight: 260 lb.
Producer: Concept Designs Inc, Mountain View, CA

Client: Mountain Safety Research, Seattle, WA
Introduction: March 1, 2004
Size of Run: 3,000
Distribution: Outdoor retailers
Dimensions (H x W x D): 12.5" x 9" x 6.3"
Weight: 4 lb.
Producer: Concept Designs Inc., Mountain View, CA

Client: Schwinn, Madison, Wis.
Introduction: April 2004
Number of displays: 400
Distribution: Toys "R" Us stores
Producer: Darko Inc., Twinsburg, Ohio
Comments: Schwinn has reintroduced a 1960s favorite, the Sting-Ray, with contemporary custom motorcycle-influenced design elements. The fat rear tire required a special display, which is being used by Toys "R" Us.

The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel

A case study from the Promotion Marketing Association's 2004 Reggie Awards