Sporting Goods

Client: Nike, Beaverton, OR
Introduction: July 1, 2003
Size of Run: 700
Distribution: Golf and sporting goods stores
Dimensions (H x W x D): 1'1" x 7" x 7"
Weight: 4 lb.
Producer: The Carlson Group Inc., Portland, OR

Client: Iowa Lottery, Des Moines, IA
Introduction: January 1, 2004
Size of Run: 800
Distribution: Convenience Stores
Dimensions (H x W x D): 1' x 2" x 6"
Weight: 4 lb.
Producer: Everbrite LLC, Greenfield, WI

Client: Bell Sports, Santa Cruz, CA
Introduction: September 1, 2003
Size of Run: 700
Distribution: Cycling shops and outdoor retailers
Dimensions (H x W x D): 1' x 6" x 3"
Weight: 1 lb. 8 oz.
Producer: Concept Designs Inc., Mountain View, CA

Client: Under Armour Performance Apparel, Baltimore, MD
Introduction: March 30, 2004
Size of Run: 500
Distribution: Sporting goods stores including Dick's and The Sports Authority
Dimensions (H x W x D): 5'4" x 1'10.5" x 2'2"
Weight: 122 lb.
Producer: Cormark Inc., Des Plaines, IL

The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel

Client: Schwinn, Madison, Wis.
Introduction: April 2004
Number of displays: 400
Distribution: Toys "R" Us stores
Producer: Darko Inc., Twinsburg, Ohio
Comments: Schwinn has reintroduced a 1960s favorite, the Sting-Ray, with contemporary custom motorcycle-influenced design elements. The fat rear tire required a special display, which is being used by Toys "R" Us.

A case study from the Promotion Marketing Association's 2004 Reggie Awards