Snacks

Nostalgic favorites and multi-sensory experiences continue to dominate the categories.

The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. 

Campbell’s names new snacks president and chief growth officer as longtime executive exits.

The brand's 2025 new-year program is its largest marketing investment with the retailer to date.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.

The sweeps awarded CA$5,000 (suggested for a trip to New Orleans) to six Sobeys shoppers. We break down the details and related activity at the grocer.

The study found high-protein snacks make up only 19% of the U.S. snacking market.

Oreo is the first snack brand to launch a Sponsored Snap. Learn how the cookie giant leveraged the app's in-chat feature to deliver an interactive experience to the masses.

We showcase a sampling of eye-catching Big Game activations at retail, including from Bud Light and Diageo.

Acorn CEO Heather Nichols and Mondelez's Emily Curry reflect on the results of a past campaign that brought influencer-created content to connected TV.