Snacks

A look at the retail launch of the limited edition, horchata-inspired cookies from Mondelez International’s Oreo and singer and actress Selena Gomez.

Company VP explains how Kellanova is embedding predictive insights into briefs, workflows and agency partnerships to balance art and science and move beyond short-term ROI obsession.

Combining online ads with in-store demos helped the digital-native brand drive trial, awareness and new-to-brand sales.

Learn more and view an image gallery of the retro-themed activation tied to back-to-school season.

Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.

7-Eleven stocked limited-edition cherry Slurpee-flavored almonds on floorstands alongside the Mike’s Hot Honey almonds that the brand launched earlier this year.

P2PI caught up with the company's CMO Raj Joshi to discuss the organic food brand's new campaign, marketing initiatives and Canadian products rolling out in the U.S.

Nostalgic favorites and multi-sensory experiences continue to dominate the categories.

The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. 

Campbell’s names new snacks president and chief growth officer as longtime executive exits.

The brand's 2025 new-year program is its largest marketing investment with the retailer to date.

See how Mondelez International's digital shopping experience directed viewers to Walmart.com.