Snacks

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

The new brand offers a variety of unique and trendy products and flavors for less than $15.

Hain Celestial Group launched its line of Garden Veggie Flavor Burst tortilla chips in February with an omnichannel campaign that included in-store displays and an exclusive package at Walmart.

The store spans more than 16,000 square feet across two floors at an open-air shopping center. It's the retailer’s fifth flagship to date.