Snacks

Client: Nabisco Biscuit and Snacks Group of Kraft Foods, East Hanover, N.J.
Producer: 3 Strikes Custom Design, Stamford, Conn.
Comments: Suspended from stores' ceilings, these Matrix Display Systems Photo Banner Blankets used the exact imagery that Universal Studios used for its national media and P-O-P campaigns. Some retailers used the blankets as customer giveaways after the promotion was over.

Client: Nabisco Inc., Parsippany, N.J.
Producer: Protagon Display Inc., Scarborough, Ontario, Canada
Comments: This massive display for Canadian retailers was designed to merchandise up to 118 dozen packages and multiple SKUs of Nabisco product during the month of January, a traditionally slow selling period. Although the display's large size is meant to create the visual impact of a flatbed truck, modular design allows flexibility for all store sizes.

Client: Paramount Farms, Los Angeles
Producer: Justman Packaging & Display, Los Angeles
Comments: Research shows that pistachio sales peak during football season, so Sunkist Pistachios created a humorous "Sports Nut" character and introduced him with this corrugated display. Perhaps because it is easy to set up and restock, some grocery retailers have "overlooked" clean-floor policies in their produce sections.

Client: Baptista's Bakery, Franklin, Wis.
Distribution: Bakery and deli departments of large merchants
Size of Run: 750
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semi-Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The display was primarily produced to gain distribution and enhance retail visibility for a new brand. Targeted store penetration goals were achieved and the display has met all objectives for durability and ease of assembly.

Client: Nabisco, Parsippany, N.J.
Distribution: All classes of trade
Size of Run: 1,000
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Objectives: The primary objective of the cooler topper was to increase Planters' sales through incremental points of distribution. The fixture utilizes underdeveloped space on top of coolers and is flexible enough in design to be able to be placed on different size coolers in various configurations.