Snacks

An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc.

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: WOW! salty snacks
Objective: To introduce its new product line of salty snacks that are processed with the no-fat "Olestra" cooking oil, Frito-Lay needed a perimeter merchandiser to augment its in-line merchandising program. The unit had to have strong logo recognition and offer consumer information/education about the product and its benefits. It was designed to be freestanding so it could be placed anywhere in a supermarket.
Introduction: February 1998

Client: UTZ Quality Foods Inc., Hanover, Pa.
Products Promoted: Potato chips
Objective: To create a low-cost, easy-to-set-up display for the "Official Snack Food" of the New York Yankees.
Introduction: May 1998
Construction/Materials: 200-pound B-flute mottled white kraft printed two-color flexo with NY Yankee graphics
P-O-P Company: U.S. Display Group, Newark, NJ

Client: Nabisco Biscuit Co., East Hanover, N.J.
Producer: Conocraft, Sussex County, N.J.
Marketing Objective: A visually impactful, compact display was designed to gain incremental placement and promote sales of a special holiday promotional package.