Snacks

Candy and Snack Merchandising Explode at the Point-of-Sale

Product: Nabisco snacks
Number of displays: 16,000
P-O-P companies: Scott W. Baker Associates (design), Wayzata, Minn.; Tim-Bar Corp. (manufacture), Englewood Cliffs, N.J.
Distribution: Supermarkets and mass merchants
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Marketer: Mission Foods, Los Angeles
Objective: To create a display to increase sales of fat-free tortillas, chips and salsa.
Number of Displays: 1,350
Construction: MDF with plain/clear pine veneer; white styrene extruded molding; clear acrylic; tempered hardboard; screen printed header
Introduced: October 1996
Producer: DCI Marketing, Milwaukee, Wis.

Marketer: Sargento Foods, Plymouth, Wis.
Objective: A single display was designed and manufactured to hold a variety of packages. Strategically placed in high traffic areas inside refrigerated soda cases, the clear display shows the colorful packaging of the snacks. The display also withstands fluctuating temperatures and is break resistant.
Number of Displays: 3,000
Construction: Clear Brazite
Introduced: May 1997
Producer: Braeside Displays, Antioch, Ill.

Product: Smiley Goldfish crackers
P-O-P company: Stone Container Co., Richmond, Va.
Distribution: Supermarkets
Introduction: July 1997
Duration: Temporary
Construction: Corrugated
Pepperidge Farm's Back-To-School promotion for its limited-time "smiley" Goldfish crackers included three display options.

Client: Nabisco
Producer: F.O. Phoenix/Conocraft, McAfee, N.J.
Category: Metal/Wire - Confectionery/Snacks
Intended Length of Use: 1 year
Production Run: 2,600
Unit Cost Range: $100-$250