Snacks

Client: Kellogg Co., Battle Creek, Mich.
Products Promoted: Snack 'Ums cereal snacks
Objective: To extend a proven breakfast cereal brand such as Froot Loops in the snack foods category by simply producing the existing product formulation in a larger, bite-size snack and repackaging the product into a container size and shape that is more conducive to snack food purchases.
Introduction: March 2000
Construction/Materials: PVC vinyl
P-O-P Company: Genesis Creative Group, Grand Rapids, Mich.

Product: Flavored beef steak
P-O-P companies: Dee Paper Co. (printing), Philadelphia; DMV Design Masters Inc. (manufactured wire racks), High Point, N.C.
Distribution: All channels of retail
Introduction: September 2000
Duration: Temporary
Construction: Corrugated, wire racks
GoodMark Foods used six display options, including a floorstand, a power wing with an optional base, open-stock caddies and three countertop displays, to introduce its Pemmican Kippered Beef Steak to retail channels.

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: "Eat, Drink & Be Scary"
Marketers: Frito-Lay & Pepsi-Cola
Producer: Frankel, Chicago

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: "Planet Lunch"
Marketer: Frito-Lay
Producer: Frankel, Chicago
In order to secure retail floor space for Frito-Lay's small value line of 25-cent packages, a fun, interactive display was created. It draws children -- and their moms -- with its wacky telescope, sliding "word bars," lenticular signs and bag dispensers. The display successfully reinforced the power of the Planet Lunch program, which has 85% awareness among children.

Client: Lance Inc., Charlotte, N.C.
Products Promoted: Potato chips
Objective: This easily identifiable unit was designed to gain space for a newly acquired product line in the highly competitive convenience store market.
P-O-P Company: SMP, Chattanooga, Tenn.