Snacks

Client: Pepperidge Farm, Norwalk, Conn.
P-O-P Company: Schutz International Inc., Morton Grove, Ill.
Division: Permanent, Snacks, Cookies and Crackers
Comments: This freestanding display portrays the home-baked, country image of Pepperidge Farm. It is easy to assemble and flexible for updating, restocking and placement.

Client: Frito-Lay Inc., Plano, Texas
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snacks, Cookies and Crackers

Marketer: Nabisco Inc., Parsippany, N.J.
Objective: To develop a perimeter display placement strategy that was incremental to the usual display placement in the cookie and cracker aisle.
Number of Displays: 4,500
Construction: Slotted metal tubing frames; die-cut Coroplast panels; powder coated and screen printed mitered base with black bumper and levelers; sheet metal shelves and knife brackets; extruded price channels with double-sided tape; wire grid side panels
Introduced: January 1997

Marketer: Grupo Gamesa, Monterey Nueva Leon Mexico
Objective: To provide a secondary perimeter or endcap location for Gamesa's packaged cookie products to increase impulse buys.
Number of Displays: 500
Construction: Steel, vacuum-formed plastic, screen printed SINTRA, vinyl decals
Introduced: January 1997
Producer: Mark Novak & Associates Inc., Park Ridge, Ill.

Candy and Snack Merchandising Explode at the Point-of-Sale

Product: Nabisco snacks
Number of displays: 16,000
P-O-P companies: Scott W. Baker Associates (design), Wayzata, Minn.; Tim-Bar Corp. (manufacture), Englewood Cliffs, N.J.
Distribution: Supermarkets and mass merchants
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
As part of Nabisco's $10 million sweepstakes promotion, this 9-foot-long corrugated yellow school bus packed with Nabisco products was parked in thousands of stores in August and September.

Marketer: Mission Foods, Los Angeles
Objective: To create a display to increase sales of fat-free tortillas, chips and salsa.
Number of Displays: 1,350
Construction: MDF with plain/clear pine veneer; white styrene extruded molding; clear acrylic; tempered hardboard; screen printed header
Introduced: October 1996
Producer: DCI Marketing, Milwaukee, Wis.