Snacks

Client: PepsiCo., Purchase, N.Y.
Size of Run: 500
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Snack Products and Soft Drinks
Comments: This display replaces a prior configuration that could only be shopped from one side. It cross-merchandises hundreds of dollars worth of Pepsi and Frito-Lay products in a footprint of only 20 inches by 24 inches.

Client: The Quaker Oats Co., Chicago
Size of Run: 3,000
Producer: Display Technologies/Cannon Equipment, College Point, N.Y.
Division: Permanent, Snack Products and Soft Drinks: Snacks, Cookies and Crackers
Comments: Designed to increase Quaker brand awareness in foodservice channels, this display features a high packout in a small footprint.

Client: Keebler Co., Elmhurst, Ill.
Size of Run: 1,500
Producer: Display Technologies/Cannon Equipment,College Point, N.Y.
Division: Permanent, Snack Products & Soft Drinks:Snacks, Cookies and Crackers
Comments: This endcap display merchandises the full line of Keebler products. Graphics can be updated for seasonal promotions, and casters enable easy store resets.

Client: The Pepsi-Cola Co., White Plains, N.Y,
Products Promoted: Pepsi and Frito-Lay products and Hasbro toys
Comments: Pepsi and Hasbro Inc. teamed up to offer "Toy Bucks" to consumers purchasing Pepsi and Frito-Lay products over the holidays. Featuring multiple graphic planes to add depth, this hanging sign called attention to the coupon offer on specially marked packages.
Introduction: November 2001
Size of Run: 3,000
Construction/Materials: 80-pound, four-color litho mounted to 200-pound corrugated

Retail Category: Supermarket/Grocery: Food Items
Display Type: Freestanding - Temporary
Client: Kraft North America
Producer: Oxford Innovations, Div. of Tim-Bar Corp., New Oxford, Penn.
Size of Run: 11,600
Comments: The milk carton shape of this Oreo cookie display helped Kraft gain incremental display space near the dairy aisle. Designed to introduce new Milk Changers Oreos, the display's four-color litho side panels can be updated for new product introductions.

Product: Single-serve snacks
Number of displays: 1,000 (third reorder pending)
P-O-P companies: Frank Mayer & Associates, Grafton, Wis.; and SMP Display & Design Group, Chattanooga, Tenn.
Distribution: Convenience stores, foodservice outlets
Introduction: June 2001
Duration: Permanent
Construction: Sheet metal, vacuum-formed ABS plastic, four-color screen printed graphics
Display set-up: Kellogg's national broker network