Snacks

Client: The Keebler Co., Elmhurst, Ill.
Introduction: April 2002
Number of displays: 2,650
Distribution: Supermarkets nationwide
Construction/Materials: Litho-mounted and direct-print corrugated
Comments: Keebler promotes Cheez-It's association with NASCAR with these corrugated floor displays.
P-O-P company: Smurfit-Stone Display Division, Adams, Wis.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis

Client: Frito-Lay Inc., Plano, Texas
Introduction: Summer 2002
Number of displays: 8,500
Distribution: Supermarket lobbies
Construction/Materials: Corrugated
Comments: Lobby displays promote Frito-Lay's third "Summer of Cash" promotion, in which select bags of chips include actual $1, $20 or $50 bills.
P-O-P companies: Frankel (design), Chicago, and Madden Communications (production), Chicago

Product: Fruit & Veggie Bars
Number of displays: 15,000
P-O-P company: Denton Contracting (wire rack), Penticton, British Columbia; Karacters Design Group (other P-O-P), Vancouver, British Columbia
Distribution: Canadian supermarkets
Introduction: September 2001
Duration: Permanent
Construction: Steel, powder coated wire rack
Display set-up: Western Canada, internal salesforce; Eastern Canada, broker network

Client: Keebler Co., Elmhurst, Ill.
Size of Run: 1,500
Producer: Display Technologies/Cannon Equipment,College Point, N.Y.
Division: Permanent, Snack Products & Soft Drinks:Snacks, Cookies and Crackers
Comments: This endcap display merchandises the full line of Keebler products. Graphics can be updated for seasonal promotions, and casters enable easy store resets.