Snacks

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To increase store exposure and tie in with the Star Wars movie.
Number of Displays: 5,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To build sales and exposure for the brand utilizing an inflatable that serves as both a P-O-P display and a consumer offer.
Number of Displays: 8,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Nabisco USFG Merchandising Dept., Parsippany, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Marketing Objective: The client wanted to re-engineer its standard unit to make it easier to set up, to be more cost-effective and to hold 18 cases of product on pegs and 14-1/2 cases in the dump bin.

Client: Goodmark Foods Inc., Raleigh, N.C.
Product Promoted: Fire Cracker red hot sausage
Objective: To reposition an existing product utilizing the marketer's affiliation with NASCAR and a thematic design to gain more placement in convenience stores.
Introduction: March 1999
Producer: Triangle Display Group, Philadelphia