Snacks

Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P.

Product: Little Debbie Stars & Stripes snack cakes and brownies
P-O-P companies: KK&A Integrated Retail Marketing (design), Chicago: Paradigm Printing Co. (production), Dalton, Ga.
Distribution: Supermarkets, mass merchants and drugstores
Introduction: April 2002
Duration: Temporary
Construction: Corrugated
Display set-up: Distributors
Retailers could make their display presentations larger by using multiple header cards and base wrap.

Client: The Keebler Co., Elmhurst, Ill.
Introduction: April 2002
Number of displays: 2,650
Distribution: Supermarkets nationwide
Construction/Materials: Litho-mounted and direct-print corrugated
Comments: Keebler promotes Cheez-It's association with NASCAR with these corrugated floor displays.
P-O-P company: Smurfit-Stone Display Division, Adams, Wis.

Salty and savory snack marketers tap merchandising synergies with other snack and beverage products to further the category's growth trend.

Client: Link Snacks Inc., Minong, Wis.
Introduction: Spring 2002
Number of displays: 6,500
Distribution: C-stores nationwide
Construction/Materials: Corrugated
Comments: Floorstands for jack Link's snacks promote a sweepstakes contest for a chance to win a ride with NASCAR driver Rusty Wallace.
P-O-P companies: Weyerhaeuser Co., Minneapolis