Snacks

Client: Nabisco Inc.
Producer: ImageWorks Display & Marketing Group Inc.
Comments: The display received excellent retail acceptance nationally as part of the client's Summer Grilling Season program. The flexibility of the display enables retailers to customize the product mix. The combination of products and recipe information offers the consumer a one-stop shopping home meal solution.

A Stone Cold Groove...

Client: Frito-Lay Inc., Plano, Texas
Products Promoted: Frito-Lay products
Objective: To create a more dramatic and easier format for the client's prepacked display cartons that would create more impact in-store.
Construction/Materials: Corrugated
P-O-P Company: Inland Consumer Packaging and Displays, Indianapolis
Frito-Lay's corrugated Stackable prepack display design provides extra stability during shipping and a better appearance at retail.

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.