Snacks

ConAgra partners with Universal Studios and Marvel Entertainment to launch 'Hulk' promotion

Client: Kraft Foods, East Hanover, N.J.
Size of Run: 16,800
Production Date: March 2002
Producer: United Displaycraft, Des Plaines, Ill.
Comments: The shelves on this floorstand were designed to accommodate either boxed product or individual suspended packages. To ease set-up, the five shelves slip into position without any tools, and the upright attaches to the base in one easy step.

Client: Quaker Oats Co., Chicago
Size of Run: 1,350
Production Date: September 2002
Producer: United Displaycraft, Des Plaines, Ill.
Division: Permanent, Snack Products and Soft Drinks: Snacks
Comments: Wal-Mart and Quaker partnered to create this gravity-feed wire and sheet metal shelving system featuring a styrene header and two styrene aisle violators. This display mounted to Wal-Mart's gondolas and replaced existing shelves.

Client: Hershey Foods Corp., Hershey, Pa.
Size of Run: 50,000
Production Date: October 2002
Producer: Alliance, a Rock-Tenn Co., Winston-Salem, N.C.
Division: Permanent, Snack Products and Soft Drinks: Candy
Comments: Casters on this floorstand allow retailers to relocate the unit as they see fit. Vacuum-formed "To Go" panels provide a strong brand statement.

Client: Kraft Foods, East Hanover, N.J.
Size of Run: 16,000
Production Date: October 2002
Producer: TimBar Corporation Point-of-Purchase Packaging and Display Group, New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Comments: A high production run was required to distribute Kraft's Nuts in Chocolate product to all classes of trade nationwide.

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