Snacks

Client: Nabisco, East Hanover, N.J.
Product Promoted: Nabisco crackers
Objective: To develop a merchandising vehicle that would help drive volume among heavy cracker consumers, especially during a peak snacking and party occasion - the Super Bowl.
Number of Displays: 10,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Client: Nabisco Foods Co. - Planters Division, Parsippany, N.J.
Products Promoted: Planters snacks
Objective: To provide a temporary floor unit that would support Planters' 4th Quarter Baking Programs and to provide a merchandise vehicle that would hold both pieces and bags.
Number of Displays: 4,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Client: Nabisco, East Hanover, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 10,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Objectives: The large display was designed to help drive trial and awareness among the 18-year-old to 34-year-old market. The NCAA Finals are second only to the NFL in fan intensity, so the client thought the unit would draw attention.

Client: Pepperidge Farm, Norwalk, Conn.
Distribution: Supermarkets and convenience stores
Size of Run: 5,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Snack Products and Soft Drinks
Objectives: To redesign an existing successful display that would cost less, use fewer components, be easier to set up, and hold three cases of the Goldfish 2-ounce product while reducing its footprint.

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Product: Slim Jim meat snacks
Number of displays: 5,000
P-O-P company: Rock-Tenn Alliance Group, Winston-Salem, N.C.
Distribution: Convenience stores and supermarkets
Introduction: September 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Goodmark Foods' Slim Jim products were promoted this fall in a co-branded sweepstakes offer with 989 Studios' video games. The in-pack game cards were featured on a corrugated display.

Client: Herr Foods Inc., Nottingham, Pa.
Distribution: Mass merchants
Size of Run: 50,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Snacks, Cookies and Crackers
Objectives: Innovative packaging was used to cross merchandise Herr's core products and increase the company's presence in mass merchants. A television ad campaign coincided with the launch of the new packaging.