Eckerd Learns 'How to Deal 'with Neutrogena Cosmetics Branch Out As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales. Cosmetics Report: American Beauty A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail. Bristol-Myers Squibb Customizes Displays for Wal-Mart Countertop Unit Promotes Fun in the Sun Calvin Klein Rolls Out Cosmetics Global launch offers hands-on trial in store-within-a-store format Cosmetics Merchandising Makeover In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P. Biore P-O-P Highlights "Clean, Honest" Themes Chanel Counter Gets Makeover Healing Garden Line Extension Goes Natural First Previous 36 37 38 39 40 Next Last
