Sales of beer, first-aid and coloring and office supplies spiked this summer as shoppers prepped for back-to-school and enjoyed outdoor grilling and recreational activities.
Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.
Target has become the exclusive retail partner of Proudly, a direct-to-consumer skincare brand for melanated babies created by actress Gabrielle Union and former NBA star Dwyane Wade.
Johnson & Johnson is running a digital campaign across Kroger chain websites plugging an account-specific incentive to help shoppers prepare for the holiday season.
Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."
Retailer will launch its inclusive beauty assortment and in-store experience, in partnership with Thirteen Lune, to more than 600 locations by spring 2023.
