Shopper Marketing

In this monthly series, thought leaders from select Path to Purchase Institute partners give voice to the member perspective.

Amobee and Catalina partner up to create a new in-flight optimization initiative

Brand marketers are relying on their shopper agencies for expertise in collaboration, strategy and execution

Last year’s pandemic inspired marketers to reach new heights – and the Institute to honor their efforts

Growing responsibilities are making it even harder to identify ideal structures for shopper success