Portable Spas Move Into More Classes of Trade Vimed Display Demonstrates Quattro Massager WordPerfect Supports Main Street Line In-Store Mattel Revamps Toy Zone Planters Life-Savers Launches Major Cross-Trade Display Effort Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Signs Call Attention to Pro-Visions Pet Food Consumer Behavior Study Measures Promotion Effectiveness Miller Brands Score With Super Bowl P-O-P P-O-P Research Unveiled at Marketplace '94 First Previous 735 736 737 738 739 Next Last