Shopper Marketing

GfK research uncovers ways to address the multi-channeling, highly motivated consumer.

Website, displays explain fabric softener's features

Web program targets retail staff; mobile guide helps shoppers

Collaborates with retailers on customized displays, promotions to benefit Feeding America

Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes

Digital/in-store marketing program puts a fresh face on familiar Hellmann's/Best Foods condiment