Retailers Make 'Lord of the Rings' King Heineken 'Matrix Reloaded' Tie-in A case study from the Promotion Marketing Association's 2004 Reggie Awards HTH Dealer Loyalty Program A case study from the Promotion Marketing Association's 2004 Reggie Awards The Corona Sandman A case study from the Promotion Marketing Association's 2004 Reggie Awards Hungry-Man's King-Sized Adventure A case study from the Promotion Marketing Association's 2004 Reggie Awards Hershey Melts for New Caramel Kisses Gatorade Pours It On at Kroger CVS Powers Up with Gillette's Latest Gatorade Gets Active for Summer Ralphs Beds Down with Minute Maid First Previous 269 270 271 272 273 Next Last