Hungry-Man's King-Sized Adventure A case study from the Promotion Marketing Association's 2004 Reggie Awards Retailers Make 'Lord of the Rings' King Hershey Melts for New Caramel Kisses Gatorade Pours It On at Kroger CVS Powers Up with Gillette's Latest Gatorade Gets Active for Summer Ralphs Beds Down with Minute Maid RadioShack Hangs with Shaq Aquafina "Pure Luck" Promotion A case study from the Promotion Marketing Association's 2004 Reggie Awards Office Depot, HP Do Small Business First Previous 269 270 271 272 273 Next Last