Produce

TLP
Pizza Hut
Comments: The goal of this display was to help develop a personality for a new pizza product and to raise consumer awareness. One of the keys to the success of the program was developing unique ways of photographing the pizza so it would enhance the look of the product's special crust and edge-to-edge topping.

Wunderman Cato Johnson
Taco Bell

Display Pack Plus International Corp.
Exclusively Pet Inc.
Comments: Due to the unique nature of the product line -- baked cookies for dogs -- this display had to stand out in a retail environment A bakery cart theme was adopted to provide a link to the human market, part of the marketing concept behind the product. The durable wood construction and functional wooden wheels allow it to be moved easily to either endcap or freestanding display locations.

Conocraft A Creative Solutions Group Co.
Otis Spunkmeyer
Comments: This "shop-around" table for bakery products accommodates easy product rotation. The table has vacuum-formed, two-sided litho graphics and a multi-tiered tabletop that creates the dimensional effect of graduated elevation. Casters and adjustable wings allow for placement in a variety of store locations. Assembly can be accomplished within ten minutes.

Products: Cinnabon bakery products
P-O-P companies: Tim Girvin Design (design), Seattle; Gulf States Printing Co. (printing), Tuscaloosa, Ala.
Distribution: Cinnabon stores
Introduction: May 1998
Duration: Permanent
Construction: Paper packaging
P-O-P materials, such as these new-product testing pieces used in a select number of stores, reflect Cinnabon's new look.

Clients: Various office products/computer companies
Objective: The use of 3-D nameplates offers upgraded product identity and visibility.
Construction/Materials: Injection-molded plastic, printed aluminum and resin-domed labels
P-O-P Company: Mila Displays Inc., Hewlett, N.Y.

An Alphabet Soup of Opportunity in Supermarkets

Client: Hebrew National, Bronx, N.Y.
Products Promoted: Hebrew National Kosher deli products
Objective: To maximize placement and provide long-term brand name exposure for Hebrew National. The letterboard and clock combine to form a display that serves a practical function at the P-O-P. The letterboard can be customized to announce daily specials and featured items.
Introduction: April 1998
Construction/Materials: Vacuum-formed polystyrene letterboard, wooden frame, screen-printed white board clock surface, changeable plastic header