Produce

Restaurant: Burger King, Miami
Number of Displays: 7,500
Construction: Corrugated, coroplast and PETG
Introduced: May 1997
P-O-P Company: United States Display Co., St. Louis

Restaurant: McDonald's Corp.
Number of Displays: 12,700
Construction: Paperboard
P-O-P Company: Rapid Displays, Chicago

Restaurant: McDonald's Corp., Oak Brook, Ill.
Number of Displays: 8,000
Construction: Two clear PVC blow-molded cookie jars with hinged, two-piece woodgrain vacuum-formed lids. Two different screen printed pressure-sensitive cookie ID labels. Wooden back panel with decorated, vacuum-formed hot-stamped logo panel.
Introduced: November 1996
P-O-P Company: Dauman Displays, New York

Quick-Serve Restaurants Sharpen the Focus of In-Store Advertising

Restaurant: Arby's Franchise Association, Atlanta
Number of Displays: 3,000
Construction: These die-cut floor decals were one merchandising element of an entire new product launch. They were three-color screen printed on 29-inch-by-34-inch 3M Floor Graphics materials.
Introduced: August 1996
P-O-P Company: GFX International, Buffalo Grove, Ill.

Restaurant: Great American Cookie Co., Atlanta
Number of Displays: An average of eight displays per store throughout the 350-store chain. Displays are updated regularly.
Construction: Narrow profile, 24-inch-by-30-inch light boxes with anodized brass finish and a flip-open frame. Extruded aluminum, acrylic, fluorescent lamps, electrical components and photographic transparency.
Introduced: August 1996
P-O-P Company: Clearr Corp., Minnetonka, Minn.

Restaurant: Sonic Corp., Oklahoma City
Number of Displays: 56,000 cards
Construction: 10 mil translucent styrene
Introduced: May 1997
P-O-P Company: Adams McClure, Denver

Restaurant: Wendy's International
Number of Displays: 250
Construction: 0.2 mm PVC sealed with a masonite bottom, plus a screen printed logo
Introduced: August 1996
P-O-P Company: Small Wonder Inflatables, El Cajon, Calif.

Restaurant: Jack In The Box, San Diego
Number of Displays: 78
Construction: .024 pt SBS board
Introduced: February 1997
P-O-P Company: Graphic Converting Inc., Niles, Ill.

Restaurant: Arby's Franchise Association, Atlanta
Number of Displays: 2,500
Construction: Four-color graphics screen printed on pressure-sensitive vinyl and applied to corrugated plastic
Introduced: May 1997
P-O-P Company: Display Works, Smyrna, Ga.