Produce

Product: "Gran Caffe" dessert
Client: Ferrero
Producer: Creativity, Italy
Material: Microcorrugated cardboard and polystyrene

Client: Coming Consumer Products Co., Corning, N.Y.
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Marketing Objective: To develop an ideal cookware, ovenware and tableware program. The display can be used with any one of eight product lines manufactured by Coming and can be customized for each retail location. Containing a full open-stock assortment, the unit lays out the entire program for easy consumer access.

Client: McDonald's/Worldwide, Oak Brook, Ill.
P-O-P Company: Rapid Displays, Chicago
Division: Temporary, Quick Service Food Restaurants

Client: Entenmann's CPC Bakery, Bay Shore, N.Y.
P-O-P Company: Conocraft -Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Frozen, Fresh and Refrigerated Foods

Client: Denny's/Diamond Promotions, Spartanburg, S.C.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Other Services and Establishments
Comments: A three-dimensional look was achieved by multiple figures of the baseball player behind a holographic film.

Restaurant: McDonald's Corp., Oak Brook, Ill.
Number of Displays: 8,000
Construction: Two clear PVC blow-molded cookie jars with hinged, two-piece woodgrain vacuum-formed lids. Two different screen printed pressure-sensitive cookie ID labels. Wooden back panel with decorated, vacuum-formed hot-stamped logo panel.
Introduced: November 1996
P-O-P Company: Dauman Displays, New York

Quick-Serve Restaurants Sharpen the Focus of In-Store Advertising

Restaurant: Arby's Franchise Association, Atlanta
Number of Displays: 3,000
Construction: These die-cut floor decals were one merchandising element of an entire new product launch. They were three-color screen printed on 29-inch-by-34-inch 3M Floor Graphics materials.
Introduced: August 1996
P-O-P Company: GFX International, Buffalo Grove, Ill.

Restaurant: Great American Cookie Co., Atlanta
Number of Displays: An average of eight displays per store throughout the 350-store chain. Displays are updated regularly.
Construction: Narrow profile, 24-inch-by-30-inch light boxes with anodized brass finish and a flip-open frame. Extruded aluminum, acrylic, fluorescent lamps, electrical components and photographic transparency.
Introduced: August 1996
P-O-P Company: Clearr Corp., Minnetonka, Minn.