Produce

Client: Texaco (Star Mart convenience stores), Houston
Products Promoted: Pepsi fountain drinks
Objective: To draw attention to the fountain drinks area of the store. The panels depict a brand image and animate the logos and create a "fizzy" effect over the cups.
Construction/Materials: The panels are made of aluminum composite material and include a display graphic that is screen printed on the face.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Product: Kid's meal toys
Number of displays: 5,000
P-O-P companies: Rapid Displays, Wicklander Printing, both of Chicago; Poster Display, Indianapolis; Wunderman Cato Johnson, Irvine, Calif.
Distribution: Franchised restaurants
Introduction: February 1999
Duration: Temporary
Construction: Corrugated cardstock
Display set-up: Retail staff
Taco Bell teamed up with Mattel Toys to offer Matchbox toy cars in its kid's meals.

Client: Maple Leaf Bakery, Des Plaines, Ill.
Distribution: Supermarkets
Size of Run: 100
Producer: CDA South Inc., Duluth, Ga.
Division: Permanent, Frozen, Fresh and Refrigerated Foods
Objectives: To create an authentic specialty bagel shop to position a branded bagel that competes directly with bagel chains.

   McDonald's Corp., Oak Brook, Ill., introduced its first full-length home video starring Ronald McDonald in October to consumers at participating McDonald's restaurants nationwide. The 40-minute video was available for $3.49 with any purchase. "Scared Silly" was the first video in the series to be introduced. Another will be introduced early this year and the third during the summer. Customers were made aware of the offer with P-O-P materials that included window graphics, counter cards, floor graphics and in-store signage.