Produce

Client: Pizza Hut Inc., Dallas
Product Promoted: Star Wars toys
Objective: To greet customers near the front entrance of stores and entice them to buy Star Wars toys.
Number of Displays: 4,200
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Product: Kid's meal toys
Number of displays: 5,000
P-O-P companies: Rapid Displays, Wicklander Printing, both of Chicago; Poster Display, Indianapolis; Wunderman Cato Johnson, Irvine, Calif.
Distribution: Franchised restaurants
Introduction: February 1999
Duration: Temporary
Construction: Corrugated cardstock
Display set-up: Retail staff
Taco Bell teamed up with Mattel Toys to offer Matchbox toy cars in its kid's meals.

Client: Texaco (Star Mart convenience stores), Houston
Products Promoted: Pepsi fountain drinks
Objective: To draw attention to the fountain drinks area of the store. The panels depict a brand image and animate the logos and create a "fizzy" effect over the cups.
Construction/Materials: The panels are made of aluminum composite material and include a display graphic that is screen printed on the face.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Maple Leaf Bakery, Des Plaines, Ill.
Distribution: Supermarkets
Size of Run: 100
Producer: CDA South Inc., Duluth, Ga.
Division: Permanent, Frozen, Fresh and Refrigerated Foods
Objectives: To create an authentic specialty bagel shop to position a branded bagel that competes directly with bagel chains.