Weber-Stephen Display Packaging
Client: Weber-Stephen Products Co.
Products promoted: Charcoal grills
Producer: Weyerhaeuser Impack
Location: Tucker, Ga.
Distribution: Warehouse home centers, mass merchants
Material/Process: Corrugated, flexographic printing of 8-foot-long cartons
Introduction: 1996
New international packaging for Weber-Stephen's famous charcoal grills used tight quality controls to produce flexographically printed images with high resolution and consistency between images.