Play Big: The Consumer Packaged Goods Imperative Excerpts from an IBM Business Consulting Services report on the state of the consumer packaged goods industry New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Drugstore P-O-P Merchandising Transforms Drugstores Into Destination Stops Vermont-American Tool Boosts Sales of Private-Label Accessories in Sears United Artists Theatre Circuit Intros Bottled Water Brand First Previous 59 60 61
