Private Label Brands

The company’s modern “market-style” store concept features convenience-focused food options, a beef jerky bar and a nostalgic vintage candy station.

Research from 84.51°, Kroger’s data analytics subsidiary, explores insights into how the frozen treat is faring among shoppers, from sales growth to shopping modality.

ShopRite kicked off summer marketing ahead of Memorial Day with a “Fill the Grill” campaign.

Walmart Canada helps promote a national sweepstakes from Unilever’s Hellmann’s ahead of Victoria Day.

7-Eleven partnered with The Tetris Co. for a sweepstakes and themed apparel collection celebrating Tetris’ 40th anniversary.

The dessert bakery chain launched its first CPG line in April exclusively at Walmart.

In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.

The new brand offers a variety of unique and trendy products and flavors for less than $15.

The expanding chain offers plenty of brand opportunities while distinguishing itself from its channel rivals.

New report shares marketing strategies and trends to consider to attract cost-conscious consumers in the CPG foods and confectionery industry.