A&P Breakfasts with Kraft and Pepsi Hy-Vee Has Another Grand Idea 7-Eleven Soaks Up Aquafina Promos 7-Eleven Adds Milk to Nabisco Go-Paks Kroger Milks Kellogg for Store Brand Tops Partners Up for Summer Sweeps Stop & Shop Tests Mi Casa Ethnic Line Limited-Assortment Grocery Store Format: The Second Time Around Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. Antecedents of Private Label Attitude and Consumers' Promotion Attitude: Similarities and Differences An abstract from the Journal of Retailing (Volume 78, Issue 2) First Previous 103 104 105 106 Next Last
