Displays Spur Video Buys Automotive P-O-P Gets Sophisticated In their drive to educate buyers, marketers of aftermarket products and new cars recognize the need for a consumer-friendly approach. The Wal-Mart Philosophy Bob Connolly discusses the chain's marketing strategy FIGI Grabs Consumers on Impulse The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Coupon Trends Overview, 2003 Fewer but more targeted offers drive 2003 trends Absolut Launches 'Balanced' In-Store Attack Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing HTH Dealer Loyalty Program A case study from the Promotion Marketing Association's 2004 Reggie Awards Making Trade Promotion Pay Off First Previous 163 164 165 166 167 Next Last
