The Wal-Mart Philosophy Bob Connolly discusses the chain's marketing strategy The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. FIGI Grabs Consumers on Impulse Coupon Trends Overview, 2003 Fewer but more targeted offers drive 2003 trends Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Absolut Launches 'Balanced' In-Store Attack HTH Dealer Loyalty Program A case study from the Promotion Marketing Association's 2004 Reggie Awards Making Trade Promotion Pay Off Wal-Mart's Bob Connolly on Effective Sales Promotion Planning Integrated Retailtainment Events In-Store Insight: Effectively Managing Merchandising Chaos CVS, Jean Coutu Divvy Up Eckerd First Previous 136 137 138 139 140 Next Last
