Recent retail news includes personalization advancements, some home improvement remodeling and one retailer's plans to tap Open AI, creator of ChatGPT.
In this session for the Shopper Insights & Measurement Forum in December, J.M. Smucker Company and Epsilon executives share how with fresh data and insights unified across brands and channels the manufacturer is optimizing in real time and maximizing full-funnel campaign performance across their brand portfolio.