Hall of Fame Profile: Barbara Daugherty An interview with Barbara Daugherty, National Sales Marketing Manager -- Frito-Lay Inc. P-O-P Sweepstakes Hit Cyberspace Thumb Ball Packaging Presents a Whole New Ball Game Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. Sara Lee Debuts Looney Tunes Jr. Line New National Signage Program Offers Store-Specific Pricing JBL Rolls Out Interactive Endcaps to Costco Stores Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game P-O-P for HMR Supermarket retailers say they are going to put a lot more effort into the "home meal replacement category. Is there an opportunity here for consumer product marketers as well? Customer Needs Drive Motor Vehicle P-O-P The days of signage overload are over. Dealers are now creating upscale merchandising environments that are uncluttered and information-focused. First Previous 314 315 316 317 318 Next Last
