Personal Care

Client: The Gillette Co., Boston
P-O-P Company: HMG Worldwide In-Store Marketing Inc., New York
Division: Permanent, Skin Care Products

Product: Clairol hair color products
Number of displays: 23,000
P-O-P company: HMG Worldwide, New York
Distribution: Mass mmerchants, drugstores and foo chains
Introduction: March 1997
Duration: Permanent
Construction: High-impact, injection-molded styrene trays; crystal styrene pamphlet holder
This modular, color-coded shelf management system of interlocking trays and removable front tray signage helps consumers make a decision among Clairol's brands of hair color.

Client: L'Oreal - Hair Care Division, New York
P-O-P Company: Display Systems Inc., Maspeth, N.Y.
Division: Temporary, Hair Cleansing Treatments

Product: Suncare products
Number of displays: 1,000 (floor display)
Distribution: Sporting goods stores, high-end specialty shops
Introduction: March 1997 (floor display), June 1997 (countertop)
Duration: Permanent (floor display); temporary (countertop)
Construction: Chipboard (backer wall), wood (shelves), steel (cart), paperboard (countertop)
Aloe Up's new permanent display features a two-sided backer with graphics depicting a bicyclist and skier to emphasize its year-round application.

Client: Radius Toothbrush, Kutztown, Pa.
P-O-P Company: Weber Display & Packaging, Philadelphia
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Comments: By replacing a full litho label with direct print on Kemiart stock, the unit cost was reduced while the display remained bright and colorful.