Personal Care

Eleven producers, 89,000 displays for July launch

Products: Duo travel accessories
P-O-P company: Star Corrugated Box Co., Maspeth, N.Y.
Distribution: Drugstores
Introduction: January 1998
Duration: Temporary
Construction: Corrugated
The dump bin display for Duo travel accessories is designed to mimic the shape and look of the products it holds.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Wahl Clipper Co. has found success with a half-pallet display for its beard trimmers that it created specifically for Wal-Mart.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
A second half-pallet shipper was created for the hair-clipper aisle and customized for Wal-Mart.

Client: Bristol Myers Squibb - Products Division, New York
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Temporary, Personal Hygiene, Diapers and Baby Care Items
Objective: To gain distribution at mass merchants. The unit was designed to display a product in a high-theft category.