Back to Basics Hair Care
Product: Graham Webb International Back to Basics hair care
Number of displays: 5,300 countertop displays; 18,000 miniature merchandisers
P-O-P companies: Ruszel Woodworks, Benicia, Calif.; Laser Engineering Inc., Chaska, Minn.
Distribution: Hair salons
Introduction: August 1994
Duration: Permanent
Construction: Wood, acrylic (countertop displays); wood (miniature merchandisers)