Personal Care

Cosmetic company: Chanel Inc.
Products: Allure bath and body products
Introduction: February 1997
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Distribution: Department stores
Construction/Materials: Fabricated acrylic, injection-molded Xenoy and U.V. duotone silkscreening

Ship date: March 1996
Materials/Processes involved: Stainless steel, custom-matched metallic acrylic, vacuum-formed metallic styrene and fabricated acrylic
Description: The launch of the new men's skincare line challenged Chanel to emphasize a masculine feeling and set the line apart from other lines in the prestige market. The in-store units communicate a high-tech feeling and the masculinity of the brand with open-weave metal for the riser on the tester.
Producer company: Design Display Group, Carlstadt, N.J.

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