Personal Care

Phoenix Display
Unilever Home & Personal Care USA

Client: Gillette Co., Boston
Product Promoted: Mach3 razor
Objective: To introduce the launch of the company's new product -- the Mach3.
Introduction: July 1998
Construction/Materials: Extrusions, vacuum forming, injection molding, plastic
P-O-P Company: Abstrategy Design and Manufacturing Inc., Matawan, N.J.

Client: Parfums de Coeur, Darien, Conn.
Product Promoted: Liquid body soap
Introduction: March 1998
Construction/Materials: Stock power wing with five shelves, injection molding
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Oral-B Laboratories, Belmont, Calif.
Products Promoted: Nickelodeon brushes and paste
Objective: To establish the Oral-B name in the toothpaste category.
Introduction: March 1998
Construction/Materials: Flexo preprint on corrugate and vacuum-formed plastic
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Products: Duo travel accessories
P-O-P company: Star Corrugated Box Co., Maspeth, N.Y.
Distribution: Drugstores
Introduction: January 1998
Duration: Temporary
Construction: Corrugated
The dump bin display for Duo travel accessories is designed to mimic the shape and look of the products it holds.

Eleven producers, 89,000 displays for July launch

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
A second half-pallet shipper was created for the hair-clipper aisle and customized for Wal-Mart.

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Wahl Clipper Co. has found success with a half-pallet display for its beard trimmers that it created specifically for Wal-Mart.