Personal Care

Client: The Wella Corp., Montvale, N.J.
Producer: Al Gar/The Display Connection Inc., Moonachie, N.J.
Marketing Objective: To introduce Wella's new Liquid Hair line of beauty styling products, a triangular design was selected for the tower's construction. The unit's design appeals to urban females who shop at better salons and beauty stores.

Product: Imunal hair-care products
Client: Kadus
Producer: Sarno s.a.s., Italy

Cosmetic Company: Caswell-Massey, Edison, N.J.
Products: Dr. Hunter's Original Remedies
Objective: To establish the line as a quality brand with a history behind it. The fixture, packaging and graphics create an old-fashioned apothecary store environment within any retail outlet.
Distribution: Main Street pharmacies and gift, natural foods and department stores
Introduction: October 1997
P-O-P Company: Display Works Inc., Manalapan, N.J.
Construction/Materials: Dark wood with gold labeling and scroll work