Personal Care

Product: Shavers and trimmers
Number of displays: 1,500
P-O-P company: Longview Fibre Co., Milwaukee
Distribution: Wal-Mart stores
Introduction: November 1997
Duration: Temporary
Construction: Corrugated
Wahl Clipper Co. has found success with a half-pallet display for its beard trimmers that it created specifically for Wal-Mart.

Client: Helene Curtis, Chicago
P-O-P Company: McLean Packaging Corp., Pennsauken, N.J.
Division: Temporary, Personal Hygiene, Diapers and Baby Care Items
Size of Run: 10,000
Objective: To introduce two new product lines and a new package design. The series had six different headers to accommodate the various products. The display had to be versatile enough to hold ten varieties of deodorant if required. There is an opening at the top of each sleeve so a consumer can easily return the product to the display if necessary.

Client: Bristol Myers Squibb - Products Division, New York
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Temporary, Personal Hygiene, Diapers and Baby Care Items
Objective: To gain distribution at mass merchants. The unit was designed to display a product in a high-theft category.

Cosmetic Company: Kasmare Ltd., London
Products: Nicky Clarke Hairomatherapy haircare products
Objective: To leverage Nicky Clarke's celebrity status as a designer stylist with worldwide editorial exposure to promote a collection of haircare products uniquely formulated with aromatherapy properties.
Distribution: Drugstores and food/drug combo chains
Introduction: February 1998
P-O-P Companies: Graphic Converting Inc. (header), Niles, Ill.; Mid-America Printing (lithography), Chicago; Joliet Pattern (tray), Joliet, Ill.

Product: Wella hair-care products
Client: Wella
Producer: Sarno s.a.s., Italy

Client: The Wella Corp., Montvale, N.J.
Producer: Al Gar/The Display Connection Inc., Moonachie, N.J.
Marketing Objective: To introduce Wella's new Liquid Hair line of beauty styling products, a triangular design was selected for the tower's construction. The unit's design appeals to urban females who shop at better salons and beauty stores.