Personal Care

Client: Colgate-Palmolive Co., New York
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 12,000
Producer: The Display Connection Inc., Moonachie, N.J.
Division: Temporary, Dentifrices, Mouthwash and Oral Care Implements
Objectives: The client wanted an eye-catching, youthful, compact floorstand to promote its new line of Grip 'Ems children's toothbrushes. The unit needed to convert to accommodate two different packages: singular Grip 'Ems toothbrushes and Grip 'Ems "Creature" blister packs.

Product: Chapstick Flava-Craze
Number of displays: 2,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: August 1998
Duration: Temporary
Construction: Corrugated; molded impact styrene
Display set-up: Internal salesforce; retailers
This colorful unit introduces the child lip balm segment and expands the category for Chapstick.

Client: California Suncare Inc.
Producer: Cormark

Client: Gillette Co.
Producer: Abstrategy Design & Manufacturing
Comments: The production of more than 28,000 of these "POPTOPs" helped launch Gillette's new Mach3 razor. With a tall, slim design, several units could be installed in one location. The spring-feed system was easy to load and could handle other Gillette products. Other features included an anti-pilfer clear cover and removable graphics.

Phoenix Display
Unilever Home & Personal Care USA