Gillette Modular Alert Blade System
Retail Category: Supermarket: Non-Food Items
Display Type: In-line, Gondola or On-shelf
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 1,000
Comments: To help reduce theft of blade cartridges, this display was designed to make noise each time a cartridge is removed. By drawing attention in this way, the unit has been found to reduce theft significantly after numerous tests in stores.