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Personal Care

  • Listerine PocketPaks Trial Size

    Retail Category: C-stores
    Display Type: Counter: Temporary
    Client: Pfizer Consumer Healthcare, Morris Plains, N.J.
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    Size of Run: 116,000
    Comments: Scheduled for a reorder of 48,000, this counter unit for Listerine PocketPaks was a part of one of the most successful product launches in Pfizer history. The display's small footprint adds to a quick dollar turn.
    Listerine PocketPaks Trial Size
  • L'Oreal Canada Special FX

    Retail Category: Drugstores/Health Stores
    Display Type: Freestanding: Temporary
    Client: L'Oreal Canada, Montreal, Canada
    Producer: Techno P.O.S. Inc., Quebec, Canada
    Comments: A unique structure and vibrant graphics complemented the trendy imagery on this display which promoted the innovation of the hair care brand. The large 3-D FX logo at the base also called attention to the display and product line.
    L'Oreal Canada Special FX
  • Colgate Powerpuff Girls Display

    Client: Colgate-Palmolive Co., New York
    Introduction: May 2002
    Number of displays: 4,000
    Distribution: Mass merchants, drugstores
    Construction/Materials: Litho-mounted corrugated, die-cut foam product locators in trays
    P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
    Comments: "The Powerpuff Girls" from Cartoon Network are featured on displays for Colgate's line of toothbrushes and pastes.
    Colgate Powerpuff Girls Display
  • Fromm Premium Shears Countertop

    Client: Fromm International, Northbrook, Ill.
    Product: Shears
    Size of run: 250
    Distribution: Beauty supply outlets
    Introduction: September 2002
    Duration: Permanent
    Construction/Materials: Powder-coated metal, injection-molding, PETG
    Dimensions (H x W x D): 26" x 9" x 12"
    Weight: 20 pounds
    Producer: Visual Marketing Inc., Chicago
    Fromm Premium Shears Countertop
  • John Frieda Interactive Shelving

    Retail Category: Drugstores/Health Stores
    Display Type: In-line, Gondola or On-shelf
    Client: John Frieda Professional Health Care Inc., Walton, Conn.
    Producer: Diam POP Group, Woodside, N.Y.
    Size of Run: 8,000
    Comments: An interactive product selector in the center of this shelving display helped educate consumers and cross-promote various John Frieda brand products, which were categorized simply in an inline boutique environment for easy shopability.
    John Frieda Interactive Shelving
  • Colgate Actibrush Wal-Mart Sidekick

    Retail Category: Drugstores/Health Stores
    Display Type: Endcaps & Power Wings
    Client: Colgate-Palmolive Co., New York
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    Size of Run: 3,000
    Comments: A simple design allowed for easy set-up at retail for this flexo-printed corrugated Colgate display. Callout copy reinforced the benefits of using a battery-operated toothbrush.
    Colgate Actibrush Wal-Mart Sidekick
  • Dark & Lovely/Optimum Care Display

    Retail Category: Drugstores/Health Stores
    Display Type: Freestanding: Temporary
    Client: Softsheen Carson, Chicago
    Producer: Henschel-Steinau Inc., Englewood, N.J.
    Size of Run: 15,000
    Comments: Designed with litho-mounted and flexo-printed corrugated gravity-feed trays, the displays are durable and easy to shop. Sophisticated graphics reinforce the Optimum brand image.
    Dark & Lovely/Optimum Care Display
  • Shoppers Dermaskin Kiosk

    Award: Bronze, Multinational Contest
    Client: Shoppers Drug Mart, North York, Ontario, Canada
    Producer: CDA Industries Inc., Pickering, Ontario, Canada
    Comments: This skin care display features a monitor with "Video Micropore" technology that enables sales personnel to magnify views of a consumer's skin prior to making a product recommendation.
    Shoppers Dermaskin Kiosk
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