Personal Care

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: L'Oreal Canada, Montreal, Canada
Producer: Techno P.O.S. Inc., Quebec, Canada
Comments: A unique structure and vibrant graphics complemented the trendy imagery on this display which promoted the innovation of the hair care brand. The large 3-D FX logo at the base also called attention to the display and product line.

Client: Colgate-Palmolive Co., New York
Introduction: May 2002
Number of displays: 4,000
Distribution: Mass merchants, drugstores
Construction/Materials: Litho-mounted corrugated, die-cut foam product locators in trays
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Comments: "The Powerpuff Girls" from Cartoon Network are featured on displays for Colgate's line of toothbrushes and pastes.

Client: Fromm International, Northbrook, Ill.
Product: Shears
Size of run: 250
Distribution: Beauty supply outlets
Introduction: September 2002
Duration: Permanent
Construction/Materials: Powder-coated metal, injection-molding, PETG
Dimensions (H x W x D): 26" x 9" x 12"
Weight: 20 pounds
Producer: Visual Marketing Inc., Chicago

Client: Johnson & Johnson, New Brunswick, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Comments: This floorstand attempts to emulate and reinforce the fun and excitement of the Foam Blaster soaps designed for kids.

Award: Bronze, Multinational Contest
Client: Shoppers Drug Mart, North York, Ontario, Canada
Producer: CDA Industries Inc., Pickering, Ontario, Canada
Comments: This skin care display features a monitor with "Video Micropore" technology that enables sales personnel to magnify views of a consumer's skin prior to making a product recommendation.

Client: Pfizer Consumer Group, Morris Plains, N.J.
Producer: Rand Display International, Teaneck, N.J.
Comments: Matched color styrene trays and bases complemented the cool blue product packaging to help introduce Listerine PocketPaks at retail.

Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Comments: Small demonstration mirrors on this shelf display allow customers to simulate "before" and "after" views of how their own teeth would look after using the product.