Personal Care

This floorstand holds trial-size packages of both Arm & Hammer Complete Care toothpaste varieties, as well as some of the company's other oral care brands..
Producer: Alliance, a Rock-Tenn company, Winston-Salem, N.C.

Client: Nioxin Research Laboratories Inc., Lithia Springs, Ga.
Introduction: June/July 2002
Number of displays: 550
Construction/Materials: Melamine-laminated particle-board shelves and side supports, vacuum-formed styrene columns, PVC price channels and PETG screenprinted header
Distribution: Hair salons and beauty stores
P-O-P company: The Display Connection, Moonachie, N.J.

Retail Category: Drugstores/Health Stores
Display Type: In-line, Gondola or On-shelf
Client: Procter & Gamble Co., Cincinnati
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 7,500

Retail Category: Supermarket: Non-Food Items
Display Type: In-line, Gondola or On-shelf
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 1,000
Comments: To help reduce theft of blade cartridges, this display was designed to make noise each time a cartridge is removed. By drawing attention in this way, the unit has been found to reduce theft significantly after numerous tests in stores.

Retail Category: Mass Merchants
Display Type: Freestanding: Permanent
Client: The Gillette Co., Boston
Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
Size of Run: 8,000
Comments: Versatility is the hallmark of this display. It can be transformed any way the retailer wishes. It has trays to hold cans, hooks for razor cartridges and honeycomb trays for toothbrushes. The display can be mixed or hold just one product.

Client: Nioxin Research Laboratories Inc., Lithia Springs, Ga.
Introduction: June/July 2002
Number of displays: 1,000
Construction/Materials: Injection-molded screenprinted styrene panel, adjustable wire bracket, black rubber molded accent pieces, scrolling paper answer strips
Distribution: Hair salons and beauty stores
P-O-P company: The Display Connection, Moonachie, N.J.

Retail Category: Mass Merchants
Display Type: Account-Specific/Category Management
Client: Beiersdorf Inc., Wilton, Conn.
Producer: Triangle Display Group, Philadelphia
Size of Run: 2,500
Comments: The power wing and its inserts were produced all in one form, making it cost effective yet maintaining an upscale appearance. The B-flute base is optional.