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Personal Care

  • Gillette Flexwing

    Retail Category: Mass Merchants
    Display Type: Freestanding: Permanent
    Client: The Gillette Co., Boston
    Producer: IDI Group, Ste-Anne-de-Bellevue, Quebec, Canada
    Size of Run: 8,000
    Comments: Versatility is the hallmark of this display. It can be transformed any way the retailer wishes. It has trays to hold cans, hooks for razor cartridges and honeycomb trays for toothbrushes. The display can be mixed or hold just one product.
    Gillette Flexwing
  • Nioxin Countertop

    Client: Nioxin Research Laboratories Inc., Lithia Springs, Ga.
    Introduction: June/July 2002
    Number of displays: 1,000
    Construction/Materials: Injection-molded screenprinted styrene panel, adjustable wire bracket, black rubber molded accent pieces, scrolling paper answer strips
    Distribution: Hair salons and beauty stores
    P-O-P company: The Display Connection, Moonachie, N.J.
    Nioxin Countertop
  • Shopper Loyalty and Advertising Effectiveness

    Insight Express finds pet owners true to their brands, shoppers attuned to circulars
  • Garnier/Lumia & Nutrisse Merchandiser

    Retail Category: Mass Merchants
    Display Type: In-line, Gondola or On-shelf
    Client: Maybelline, New York
    Producer: Riccarr Displays Inc., Pine Brook, N.J.
    Size of Run: 1,500
    Comments: Designed to fit within Wal-Mart's "4-way" gondola specifications, this prepacked display features vacuum-formed trays and a corrugated outer structure. A hinged flip top provided room for a beauty shot on the outside and printed information on the inside.
    Garnier/Lumia & Nutrisse Merchandiser
  • Coppertone Tropical Blend

    Retail Category: Drugstores/Health Stores
    Display Type: Freestanding: Permanent
    Client: Schering-Plough Inc., Berkeley Heights, N.J.
    Producer: Design Display Group Inc., Carlstadt, N.J.
    Size of Run: 1,744
    Comments: A real thatched roof was used on this Coppertone floorstand to add a "castaway," tropical look. The display was so successful, Schering-Plough requested that the roof be incorporated into other displays for the Blends product line.
    Coppertone Tropical Blend
  • ChapStick Ultra Bogo!

    Retail Category: Drugstores/Health Stores
    Display Type: Counter: Permanent
    Client: Wyeth Consumer Health, Madison, N.J.
    Producer: Riccarr Displays Inc., Pine Brook, N.J.
    Size of Run: 6,100
    Comments: The outer plastic shell of this display allowed for a large brand message, and the plastic structure inside allowed the product to gravity feed without any hang-ups.
    ChapStick Ultra Bogo!
  • Oral-B Stages Floorstand

    Client: The Gillette Co., Boston
    Introduction: February 2002
    Number of displays: 10,000
    Distribution: Supermarkets, mass merchants, drugstores
    Construction/Materials: Six-color litho, corrugated, SBS, injection-molded and vacuum-formed styrene
    P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
    Comments: Disney licensed its characters to Gillette for the Oral-B Stages toothbrush and toothpaste line. The floorstand's wing features Disney characters that invite consumers to "Bring the fun of Disney to brushing!"
    Oral-B Stages Floorstand
  • Colgate Kmart Stacker

    Retail Category: Mass Merchants
    Display Type: Freestanding: Temporary
    Client: Colgate-Palmolive Co., New York
    Producer: Buckeye Container, Wooster, Ohio
    Size of Run: 2,000
    Comments: The Irish Spring bar soap line and the Soft Soap line are cross marketed in this mass display for Kmart stores. Both lines were able to gain incremental selling space via the display.
    Colgate Kmart Stacker
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